Successful connections
Lead research and qualification
Business Unit
Business Intelligence
Objective
Identification of potential leads
Reach
Conversions and valuations of SQL into projects and effective meetings.
Impact
Mitigation of cold leads, optimization of advertising budgets and inbound actions. Valuation of leads and data to adjust strategies in real-time.
Unstoppable - Orbia Series
Business Unit
Strategic Creativity
Objective
Achieving an audiovisual product that resonates with the LATAM audience to strengthen the brand and its social purpose.
Reach
Showcasing the testimonials of ORBIA employees on professional and personal growth in Colombia, Ecuador, Peru, and Venezuela.
Impact
Highlighted the employees who have built their careers in Orbia, fulfilling the Human Resources department's objective to recognize those who have a strong sense of belonging to the organization.
Ricoh Spartans
Business Unit
Strategic Creativity
Objective
Incentivize and effectively communicate the objective of RICOH with an internal marketing campaign, aiming to train the sales force with high motivation for the opening of the fiscal year 2023.
Reach
Collaborators willing to give Strength, Mind, and Heart for a new year of commercial success.
Impact
Active collaborators on LinkedIn using #Ricohcolombiaiswow. The campaign was adopted by the Human Resources department for other internal strategies.
Zinzanja by Pavco Wavin Colombia
Business Unit
Strategic Creativity
Objective
Building a new channel on LinkedIn to position it through a monthly schedule that communicates valuable content for the brand's buyer.
Reach
In organic content alone, it has grown from 0 followers to 405 B2B followers, decision-makers in the purchasing process.
Impact
The Smart Water Solution LinkedIn channel is becoming the educational and value reference for the community of buyers who prefer Zinzanja by Pavco Wavin technologies and water loss mitigation.
Ecobox Vestolit
Business Unit
Strategic Creativity
Objective
Create and conceptualize an internal marketing campaign to facilitate the installation and usage of the Ecobox at the Mamonal plant in Cartagena.
Reach
The employees connected with the key messages by ensuring the recycling of cans, bottles, and plastic caps.
Impact
Vestolit fulfilled its purpose of implementing a circularity-based organizational culture by seeing the suggested recycling actions realized in the campaign.
Ricoh in Compensar
Business Unit
Strategic Creativity
Objective
Create a campaign that would connect RICOH with Compensar's employees, offering them a new technological experience.
Reach
The campaign was a cornerstone of communication in the company's Change Management project.
Impact
The employees learned the proper handling of the new printers, becoming more eco-friendly, empathetic, and creative.
Destapol Pro
Business Unit
Strategic Creativity
Objective
Create the brand value elements (concept, naming, logo, and label) for a new plunger product by Vestolit.
Reach
The brand manages to position itself in an underserved space among consumers, leveraging its unique selling proposition and, in turn, stands out from the competition.
Impact
The brand is recognized for being reliable in unclogging any type of plumbing. With this, Vestolit, its manufacturer, achieved the product and brand purpose.
Tutorials BIM Amanco Wavin
Business Unit
Strategic Creativity
Objective
Create and conceptualize a creative campaign that connects with the buyers of BIM Amanco Wavin.
Reach
Fostered the product launch at an event for buyers and interested parties.
Impact
Met the creativity, innovation, and strategy objectives of the commercial and marketing team of Amanco Wavin.
Learn more about our projects
Discover the details of some of the projects that certify us as B2B and Retail experts.
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